Our story

Imagine yourself in the heart of the southern Italian summer, where the sun kisses the horizon and the air is filled with the scent of blooming citrus trees, awakening your senses. You experience that feeling of summer joy—where every breeze carries the essence of fresh, zesty notes and every moment feels invigorating.

This is when Lumáire is born. Lumáire is a variation of "Lu Mare," which derives from one of the Salento dialects (meaning sea) and is part of the iconic phrase that describes this region: lu sule, lu mare, lu ientu—the sun, the sea, the wind.

Inspired by the lively allure of Italian coastal summers, Lumáire's perfumes embody the Italian spirit and minimalism. Crafted with care and precision, our products are more than just scents—they are a journey. Each note evokes memories of sun-drenched terraces, cool sea breezes, and the playful yet sophisticated vibrancy of southern Italy.